Ryanair TVC – Testimonials

Blake Claridge

MPH teamed up with Dare for Ryanair’s latest TVC in celebration of their 30 year anniversary ‘of low cost fares’. Ryanair wanted to capture real testimonials from their customers. Over the course of two days at Stansted airport, we set out to represent 6 different European markets, asking people from England, Ireland, Spain, Italy, Portugal and Poland to join us for a chat if they had a few minutes to spare.

Over 100 participants were only too happy to take part, with their testimonials focusing on Ryanair’s USPs, including the number of destinations on their route-map, mobile boarding passes and the airline’s generous second carry-on bag allowance.

Director: Blake Claridge
Producer: Rupert Bryan
DP: Sara Deane
Client: Dare London