NYE Share 2014

Kelvin Hutchins

Deutsche Telekom sought to bust that post-festive slump with some feel-good content that would keep the partying spirit flying well into January. For their New Year’s Eve Share film we teamed up with digital partners and asked social media networks across Europe to get involved by creating and sharing user-generated content. We got the message out there, revelers responded and the hundreds of clips they sent in were transformed into a great-looking piece of film.

Director: Kelvin Hutchins
Collaborators: Outside Line, Prodigious, Saatchi & Saatchi
Client: Saatch & Saatchi