ANNA KEZIA WILLIAMS – ART DIRECTION.
What was your approach to the video?
From day one it was clear that the video had to be vibrant and youthful. My approach was to use strong colour combinations, playful props and shapes, and exciting textures to inject that fun into every scene!
What did you enjoy about this shoot?
I really loved working with such an involved and talented team, and how fun and energetic the single (and therefore the project) was, as well as filming in such an amazing location.
Zoe Graham is the Stylist on the shoot. She has over 6 years experience working with top clients. http://www.zoegraham.co.uk
“Most of all the styling needed to be fun and playful With lots of colour! I wanted Allegra to feel confident and sexy. Everyone on the crew, Allegra and her team were so wonderful to work with, making it a collaborative and fun project to work on”
Beth McKendrick is the MUA on shoot, a freelance international hair and makeup artist who has worked for many top clients. Beth managed to create multiple fun and on-trend looks. Beth loved the fast pace of this shoot, as she was kept on her toes. She was trusted with full creative freedom and did not disappoint! https://bethmckendrick.portfoliobox.net
“My approach was to create fun and on-trend looks whilst all being totally different from each other. This was a challenge as I had little time for hair and makeup changes – not just on Allegra but the supporting artists too. To do this I created contrasting looks that not only allowed me to have quick changes but were also cohesive to each set up.
I enjoyed a lot of things about the shoot! For starters, the fast pace of it all. A lot of the times on music videos you can be sat around, so it was nice to be kept on my toes (in both senses of the word). I also appreciated the trust in my creative ability with each look – I feel being given full creative freedom is one of the best parts of my job. Finally, I enjoyed the company of everyone on set. Since the pandemic most of my jobs have been downsized, so it was great to be back on a set like this with such a fantastic team. “