MPH says farewell to F.R.H.A.N.K & Ali A

To position Fridge Raiders as the ultimate snack for gamers, Saatchi & Saatchi created something straight from a futuristic game… a real robot! But not just any robot, the world’s first Artificially Intelligent robot, F.R.H.A.N.K, which gamers could teach, control and develop. And in Fridge Raiders quest to elevate F.R.H.A.N.K to the ultimate snacking and gaming buddy, they partnered him up with YouTube gaming sensation Ali-A.

Over the course of several months, MPH produced and edited weekly content featuring Ali-A and his robotic gaming buddy, which was showcased on Ali-A’s YouTube channel. We captured the duo’s exploits as they ventured from local shopping centres in the course of their Call of Duty gaming training, to underground bunkers and forests where they took on zombies with paintballs. And with each eagerly awaited installment, avid followers tuned in – sending hit rates into the millions.

As F.R.H.A.N.K now takes a well deserved break, we thank Saatchi & Saatchi for asking us to be part of such an exciting project, which has helped push the boundaries for future social media campaigns. Check out F.R.H.A.N.K and Ali-A’s farewell film here.

Kind regards
The MPH team