THE FINISHING TOUCHES:
Then, to demonstrate Keltbray’s end-to-end delivery, our editing team designed transitions that utilised masking and rotoscoping techniques so that the film could flow from different environments in the same way Keltbray’s business divisions join together.
Finally, to reinforce Keltbray’s mantra of “We Own It”, we implemented visual effects in the form of coloured lines that dynamically moved across the shots. By matching the colours of the Keltbray logo, our objective was to emphasise the influence Keltbray has in the world of construction, demolition, electrification and so forth. We’re proud of the results and the next stage is the creation of social media cut-downs that drive traffic to the film across various digital channels.