INVICTUS Case Study

BRIEF:

The build up to the first ever Invictus Games created much excitement and intrigue, and the need for a compelling film to help drive awareness of the event and generate ticket sales became apparent. How could the Royal British Legion connect with the viewers and deliver a strong call-to-action?

WATCH the promo

Invictus Promo

Director: Rupert Bryan
Producers: Louisa Edwards & Rupert Bryan
DPs: Matt Beecroft, Paul King
Client: The Invictus Games