European Tour : Rory Vs the robot

Kelvin Hutchins

Combining his well-known golfing prowess with an engaging sense of humour, Rory McIlroy was challenged by a talking, intelligent and somewhat lippy ball-hitting machine (called Jeff) to hit golf balls into washing machines placed on a driving range. Inspired by the pro’s childhood practice of working on his swing by using his Mum’s machine, the film had exceeded 1.5 million YouTube hits in a matter of days and is now over 7 million and still counting!

Director: Kelvin Hutchins
Producer: Mark Downes
DP: Dave Miller
Client: Saatchi & Saatchi