SONY PRO SHOW CASE STUDY

BRIEF:

Sony enlisted the help of the expert team at MPH as Sony needed a fully dedicated partner who was super savvy with the current technical developments in the industry and also the fast-paced market needs from clients.

Sony needed a industry-first practitioner response from a thought leader who understood the varied technical capabilities and techniques within the media industry. MPH were required to make this content relatable to a appeal to a broad audience of film-makers and enthusiasts, to establish their market position as a high-end, progressive brand; the trusted, go-to supplier and partner for production.