A short Behind the Scenes doco film, about a filmmaker on location, using Sony kit, with an interesting and visually expressive subject matter.
MPH needed to create content that would engage and inspire its audience. Content that would be informative, accessible, and relevant to all levels of filmmaker.
Our creative approach was to showcase the new kit through the technical and practical insights of our Sony filmmaker associate Toby Lockerbie. We needed a subject matter to focus the content, and the idea was to build our approach around an artisan business. This would allow us to showcase the capabilitites of the camera kit through intricate details, and celebrate filmaking as a craft. The chosen location and trade was reknowned tattoo parlour ‘The family Business’ in London’s Exmouth market. We understood the scope of visuals that could be capitalised on, and also on the significant social media following that the parlour enjoys; this would aid Sony’s distribution plans to maximise reach.
The idea developed, and the approach was to make a film about Tony making a film. This would involve behind the scenes style material, driven by an insightful VO from Toby as he descibes his approach to film-making, in respect of the subject and kit usage.
The idea drew from a previous piece of content we produced for Canon, whereby we produced a short doco about a photographer using Canon gear on location. By highlighting the experiences and perspecives from a respected Sony enthusiast, it gave weight, relevance and legitamacy to the messages.